*swatches to come
First thing I noticed about the product was that it was very light in shade. It perfectly matched my skin, but do keep in mind I'm white and haven't seen the sun in over half a year. Also, as far undertones go, it seems pretty neutral to me so I can't imagine it would perfectly match most Asian skin tones upon application, but you do have to keep in mind blending and oxidization. Plus, it's far from being like a full-coverage foundation, so your skin won't take on the color of it completely.
Application was as tacky as my other BB cream experiences, but the sensation went away within minutes after it absorbed. I'm not sure why most directions are so adamant on telling you to PAT it on rather than rub, because rubbing would be impossible! Patting feels like the only option! And if you can rub it in, you've probably applied way too much. But, moving on.
I'll admit I chose a really good skin day to try it out, so I can't vouch for active blemish coverage, but it very effectively evened out all redness in my skintone and left it looking rather radiant, actually. Like, I immediately thought to myself wow I've got to check out some TonyMoly BB creams! I did follow it up with matte powder, but 8 hours later, I'm sitting here still thinking the same thing! It lasted all day and my skin still looks great, albeit a bit shinier. In comparison to my Skinfood one, which leaves my skin looking like... well, very natural skin, this cream leaves it subtly more angelic, like I'm wearing the absolute sheerest amount of good makeup, which is exactly what I'm after.
Left: Natural lighting indoors. Right: In the sunlight.
Now upon actually researching the cream, I've discovered the triple refers to whitening, wrinkle, and UV-protection care. With that in mind, I imagine anyone looking for a whitening cream would actually be satisfied with the light shade of color. And the other properties this cream boasts are light-diffusion, collagen reconstruction, and wrinkle filling. I guess it contains birch sap, ocean minerals, ginseng and lavender to help aid in skin elasticity, moisturizing, anti-aging, immunity, antibacterial, relaxing, reconstruction, and anti-inflammatory effects. So they're basically trying to make this out to be a miracle product. All competition better give up now?
As for my final thoughts of the product? Given the pale shade and whitening effects, I'm not sure I'd bother purchasing the fullsize product now, seeing as we're going into spring and summer and I'm about to get my self-tanner out. But come winter, I may just have to make another purchase from Korea...